Corporate Analysis

Environment analysis is the analysis of external factors, corporate analysis takes into account the internal factors. These together are known as SWOT(Strengths, Weakness, Opportunities and Threats) analysis. It is not merely enough to locate what opportunities and threats are offered by the environment, but equally important is the analysis of how the organization can take the advantages of these opportunities and overcome threats. Corporate analysis discloses strengths and weaknesses of the organization and points out the areas in which business can be undertaken.
   Corporate analysis is performed by identifying the factors which are critical for the success of the present or future business of the organisation and then evaluating these factors whether they are contributing in a positive way or in a negative way. A positive contribution is a strength and a negative contribution is a weakness.